Logo Design Project
In Advertising Design, we were challenged to create a logo from the ground up for a fictional company. This process involved analyzing the brand's personality and values to design a logo that authentically represented its identity. Following that, we developed a comprehensive brand toolkit to ensure consistent theming across all platforms. To bring the brand to life, we finalized the project by crafting a full digital campaign, complete with advertisements and merchandise.
Creative Brief
I was responsible for briefing my "team" on an upcoming social media campaign. This includes outlining key campaign objectives, target audience insights, content strategy, and platform selection.
Media Plan
In my Advertising Media Strategy course, my group developed a media plan for Dr. Pepper. We identified the brand's product, business challenges, and objectives, focusing on increasing market share and attracting switch users. Our campaign goals guided the creation of a media flowchart outlining chosen vehicles and quarterly costs.
For this project, we were tasked with developing a mini campaign for a non-pop brand, and my group selected Warby Parker. Our goal was to craft a "big idea" for the campaign and propose digital tactics to support it. We created a slide deck to pitch our campaign and designed the accompanying tactics using Photoshop.